Category: Strains and terpenes

Why does one jar smell like a lemon grove and another like a pine forest after the rain? Meet terpenes, the most underrated thing on the label.

Myrcene, limonene, caryophyllene and five more. A field guide to the terpenes you’ll see on labels, with the kitchen-cupboard smells that give them away.

Purple, orange, green. Every product in our shop wears one of three colours. Here’s where the labels came from, what they get right, and what to look at…